barry kudrowitz, phd

barry’s new book is here!
Sparking Creativity: How Play and Humor Fuel Innovation and Design

"I once did a cartoon where a dad says to his young kid, ‘Go out at play, Norman. It’s your job.’ It’s a joke based on the idea that work and play are antithetical. Barry Kudrowitz has written a book that shows they mustn’t be if we want the creative solutions our 21st-century workplace demands. He makes a compelling case for work being more like play and vice-versa to maximize the benefits of both."

Bob Mankoff, former Cartoon Editor of The New Yorker Magazine, USA